Defence industry marketing & growth
Get seen. Get credible. Win defence work.
Australia's primes are looking for capable suppliers right now. We help you get found, taken seriously, and considered for the work.
The problem
The work is there. Most suppliers are invisible.
Australian primes like BAE Systems, Thales and their partners are under real pressure to bring local suppliers into their programs. They run supplier lists, industry briefings and open calls looking for capable Australian businesses to bring on.
The problem is not a shortage of opportunity. It is that most capable suppliers cannot be found, do not present well, and get passed over for the same handful of names the primes already know.
If your business makes something defence needs, or provides a service the supply chain relies on, the barrier is rarely your capability. It is that the people awarding the work do not know you exist, or cannot tell at a glance that you are ready.
That is the gap we close.
What we do
We turn capable suppliers into ones primes notice.
Three stages, from invisible to winning work. Most businesses start with the first and grow through the rest.
Most suppliers start with the Foundation: a defence website and brand, the capability statement a prime expects to see, and the quad chart they ask for when they want it at a glance.
How it works
Invisible to winning, one step at a time.
Getting into the defence supply chain is not a single move. It is a progression, and we take you through it.
Invisible → Credible
First we make your business look like a serious, ready supplier. The site, the brand, the capability statement.
Credible → Known
Then we get you in front of the primes and decision-makers who award the work, and keep you visible with content that shows you know your space.
Known → Winning
Then we help you pursue the right opportunities and present in a way that wins a place in the supply chain.
We do not just advise and hand you a plan. We build the things, run the work, and stay in it with you.
Selected work
SecureSupply
SecureSupply is an Australian defence cyber and compliance advisory. They needed a presence that matched the seriousness of their work and the buyers they deal with.
We designed and built a bespoke website to a standard that stands up in front of primes and government: custom interactive components, a full brand identity and guidelines, and a managed launch from end to end.
Why Ironpeak
We know how this sector actually works.
Defence is not like other markets. The claims you can make are limited, the language matters, and buyers trust suppliers who clearly understand the rules. Generic marketing agencies do not know this world. We do.
Built for defence, not adapted to it.
We understand capability statements, AIC plans, how primes source, and what makes a supplier look ready. Everything we produce is made to hold up in front of a defence buyer.
We build and we advise.
We are not a strategy deck and a handshake. We produce the website, the content and the collateral, and we guide the strategy behind them.
Careful by default.
We keep your claims defensible and your presentation sharp. No overstatement, no risk to your credibility.
Ironpeak works alongside compliance specialists. Where a supplier needs DISP membership, IRAP readiness or security work, we can point you to trusted partners who handle it. Our focus is getting you seen and winning work.
Our reach
Right across Australia.
Working with defence suppliers in every capital, from Perth to Brisbane and Darwin to Hobart.
Ready to get found?
If your business belongs in the defence supply chain but the right people do not know it yet, let's talk. A short conversation will tell us both whether we can help.